MY STORY

I was born in the land of contrasts.

Being raised in New Delhi, the city with
multi-cultural & multi-ethnic flair, I imbibe the values of the vintage-modern India. Having left my hometown
in 2009, it has been an amazing journey of moving between cities and countries as a Designer, Creative buyer,
Storyteller and eventually heading Creative Product and Marketing Teams in Europe. I have lived on 3
continents, in 4 countries and 9 cities. And as a passion to discover various cultures, have traveled to 55
countries. I pack light and I steer fast when needed. Nothing scares me. I have created innovative designs &
stories I am proud of, and ruined a couple of good design briefs too. I have laughed. A lot. I have accepted
failiure with humility too. I have watched with pride when my team members have succeeded. I see adapting
and changing my mind as a strength, not a weakness. I accept that work is complex, and we can’t know
everything. And sometimes yes, others know more than me, however, a strong sense of interest & curiosity has
always kept me abreast.

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MINDSET

MY THINKING HATS

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PSYCHOLOGIST

Able to develop empathy for consumers and see the wold through their eyes.

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ENTREPRENEUR

Able to utilize understanding of people and markets to set strategy.

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DESIGNER

Able to guide aesthetics to build beautiful and usable experiences.

WANT TO KNOW MORE ABOUT MY
WORK EXPERIENCE ?

Email me to get access to the PDF Resume

PERSONAL INTERESTS

PHOTOGRAPHY & TRAVEL

Photography is my window to the world, to see & express myself that I often combine with travel. And travelling is for me the best university in the world, taking me to places that have left me wide-eyed and smiling. For an insight into my travel adventures, have a sneak peak here. Some photographic works also on Instagram & Flickr

WRITING  & READING

Being a storyteller, writing comes to me naturally. I share my thoughts often through blog-posts. I am a medium and linkedin author.I write about Branding, Innovation and Storytelling topics.
I also have diverse interests in books. Recent reads include : Cultural Map by Erin Meyer, Ogily on Adverstising, Emotional Branding by Marc Grobe, The Halo effect by Philip Rosenzweig.

“Invention, it must be humbly admitted,
does not consist in creating out of void, but out of chaos”